Lead Reactivation for Real-Estate Teams
Find the old real-estate leadsworth calling again.
Rekindle surfaces the dormant CRM leads worth a second look, so agents spend less time digging.
Works with the leads already sitting in your CRM. No new lead source required.
The problem
You've already paid
for these leads.
Every lead in your CRM cost something: time, money, or both. Most of them never bought. But some of them are closer to ready than when you last spoke. The problem is finding those ones.
In your CRM
5,284 leads
A database full of paid-for leads
Most teams don't have a shortage of leads. They have a shortage of time to figure out which ones are worth revisiting.
An old lead isn't necessarily a dead lead
Inactivity doesn't tell you enough. The historical context in each lead's record shows which dormant leads are worth revisiting.
Both quiet for
4 months
Sarah M.
3 signals
Mike R.
1 signal
Age alone isn't enough
Age alone isn't enough to decide which leads to ignore. Two leads, both four months quiet, can deserve very different outreach.
Reviews
Hear it from real teams.
Short video reviews from teams who put their dormant leads back to work.
“Less digging, more conversations. That's the whole point.”
Dana P.
ISA
“My agents open the list and just start dialing.”
Lena S.
Sales manager
“Our backlog stopped feeling like a graveyard.”
Marcus T.
Broker owner
“It showed me exactly why a lead was worth revisiting.”
Ava L.
Team lead
“The context summary tells me what to say.”
Sam W.
Real-estate agent
“It works with the CRM we already had.”
Jordan K.
Team lead
“Setup was an upload and a coffee.”
Chris M.
ISA
“We finally know which old leads to call first.”
Alex R.
Brokerage owner
How it works
Turn a neglected database into a
prioritized calling list.
Connect or upload your leads
Connect your CRM directly or upload a CSV export. No reformatting required.
Analyze available context
We read through notes, call logs, and communication history to understand the story behind each lead, not just when they last engaged.
Prioritize
Each lead gets scored based on the signals in its history.
Know exactly who to call and what to say
Agents get a prioritized list with context summaries.
5,284 → 127
From a whole database to a list a human can finish.
Read-only by default
We never write back to your CRM unless you ask us to.
Inside the product
See why a lead
deserves attention.
Every lead comes with the evidence behind it, so your agents know why to call and what to say.
Reads the whole history
Every call, email and note on a lead's record gets read, not just the date of the last contact.
Sarah M.
Last contact 4 months ago
- Mar 12Call. Budget mentioned, around $700k
- Apr 02Email. Asked for listings with a home office
- Apr 20Note. Pre-approved, tour after school ends
Scores the signals
Budget, timeline, conversation depth and recent engagement are scored from what's actually in the record.
Signals
0 score
Says what to do next
Each lead comes with a plain-language reason and a suggested next step. Your agent still makes the call.
Sarah M.
#1 of 127 worth reviewing
Suggested next step
Call this week. She wanted to buy this summer and hasn't been contacted in four months.
Open with the home-office listings she asked about.
Scores show the relative strength of signals in a lead's history. They help you prioritize; they don't predict who will buy.
Agent time
Your agents don't have time to
investigate thousands of leads.
Give them the 50–100 records that deserve a closer look first. That's a manageable list. That's a productive morning.
Analyze My LeadsAgent's time
Before
most of the day 0%
After
a focused list 0%
The workflow
From database
to conversation.
- 1
Identify
Upload or connect your existing lead database. We work with what you already have.
- 2
Understand
We analyze notes, call logs, and communication history to understand the context behind each lead.
- 3
Prioritize
Leads are ranked by signal strength. The ones with the most context to act on rise to the top.
- 4
Contact
Your agents receive a prioritized list with context summaries so they know exactly who to call first.
- 5
Measure
Track which leads converted after reactivation and improve the prioritization over time.
Reviews
Teams are putting old leads
back to work.
Real-estate teams use Rekindle to find the dormant leads worth calling again. Here's what they say.
Less digging, more dialing
“I stopped scrolling through old notes. I open the list and start calling.”
Our backlog became an asset
“Years of leads finally feel like an asset instead of a graveyard.”
My team knows what to say
“The summary on each lead tells my team exactly what to say.”
Found a buyer I'd written off
“It found a buyer I'd written off months ago. Two calls later, a showing.”
Setup took minutes
“Setup was a CSV upload. No new tools to learn.”
Works with our CRM
“It works with the CRM we already had, and it never touched our records.”
I can see why it ranked a lead
“I can see why a lead was ranked. That's what makes me trust the list.”
Finally, who to call first
“We finally know which old leads to call first.”
Short list, real focus
“A short, focused list beats a spreadsheet of five thousand names.”
Mornings spent on conversations
“My agents spend their mornings on conversations, not research.”
Works with the leads already sitting in your CRM. No new lead source required.
Pricing
Simple pricing based on
database size.
We're in early access. Pricing is based on database size and team needs. Talk to us to find the right fit.
Early access
Compare plans
Priced by database size.
Starter
For smaller teams
2,500
lead records
Team
For larger databases
10,000
lead records
Custom
For larger brokerages
Unlimited
lead records
Best for
Who it suits
Your leads
Lead records
CSV upload
CRM integration support
Custom integrations
Read-only by default
Analysis
Full context analysis
Prioritized lead list
High, medium and low priority
Signal summary for each lead
Your team
Multiple lists
Multi-agent access
Multiple offices
Custom workflows
Help
Talk to the team
Dedicated onboarding
Accepted payment methods
Visa
Mastercard
American Express
PayPal
Apple Pay
Google Pay
Stripe
Cards and digital wallets. We'll confirm pricing with you before any payment.
Early access
See what we're missing
in your database.
Share your existing lead database and we'll show you what's worth revisiting. No commitment required to get started.
No new lead source required.
Have 1,000+ old leads? We'll analyze your first database with you. Talk to us
FAQ
Questions, answered
Can't find what you're looking for? Ask the assistant in the corner, or try Rekindle on your own leads.
- Works alongside your CRMNo replacement needed. Connect it or upload a CSV export.
- No new lead sourceWe only work with the leads you already have.
- Your data stays yoursNever sold, shared or used to train models.
No. Rekindle doesn't replace your CRM — it works alongside it. Your CRM stores and manages leads. Rekindle helps you figure out which dormant leads in your CRM are worth revisiting.
Not at all. Rekindle is designed to work with the CRM you already use. You can connect via integration or simply upload a data export.
No. Rekindle works with the leads you already have. The goal is to help you get more value from your existing database — not to add new contacts.
We analyze the context in each lead's history — notes, call logs, communication records — and surface signals like budget mentions, defined timelines, and expressed intent. Leads with stronger signals rank higher.
Yes. Each prioritized lead comes with a context summary so your agents know what signals were found and why the lead was surfaced.
Most lead databases are. Rekindle is designed to work with imperfect data. Leads with more notes and history will be prioritized more accurately — but even sparse records can surface useful signals.
We're adding integrations during early access. If you're not sure whether we support your CRM, reach out and we'll let you know. CSV uploads work regardless of your CRM.
Your data is used only to generate prioritization results. We don't sell it, share it, or use it to train models. You can read our full data policy before connecting anything.
Your next conversation might already
be in your database.
Rekindle surfaces the dormant leads that deserve a second look — so your team can spend time on conversations, not archaeology.